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  • Writer's pictureThinking Spree

Increasing the Sale of Athleisure Wear

Updated: Jul 22, 2022

The Problem

The client had just launched a premium athleisure brand 6 months ago. They were spending large sum of money on digital marketing agencies however they were unable to generate leads. They were looking for lead marketing and sales strategies that would help in increasing her sales in next 3 months.

Our Approach

Thinking Spree held 2-3 pre- sessions to understand the customer segment, value proposition, the current marketing and sales strategies and channels used both online and offline.

The Panel

We put together a panel of experts with the right mix of industry background and expertise to tackle this problem.

  • Branding and User Experience Expert: 4+ years of experience, Project Lead at Itu Chaudhary

  • Sales Expert: 5+ years of experience, Founder of an online apparel brand, Ex-SRCC

  • Category Head Sports and Fitness: 10+ years of experience, Ex-Paytm and ISB

  • Digital Marketing Expert: 5+ years of experience, Star Sports, ISB

  • Influencer (Fitness and Training): 15+ years as yoga and fitness instructor, Founder of a fitness brand

Highlights and Takeaway

  1. A 360-degree analysis of his current marketing & sales strategy and recommendations on how to enhance their presence online.

  2. Recommendation on which are the best ecommerce platforms/marketplace for them and several tips & tricks on how to better utilise these mediums.

  3. Suggestions on how to effectively allocate the marketing budget, timelines and a roadmap for 3 months.

  4. Recommendations for offline partnerships, public relations and growth hacks to increase sales.

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