Growth Strategies For A Decades-Old Business
Updated: Mar 1, 2019
The Client is a 35-year old Surat-based manufacturer of brocades and fancy textiles. They needed our help to identify ways and chart a growth road-map to expand the business to domestic and international markets.
Thinking Spree held 2-3 pre- sessions to understand the current position and strategies that the client had already conducted and what they were aiming at.
Supplier to the client: 5+ years of experience in textiles in the Surat market. Alum of Pearl Academy of Fashion.
Industry expert: 18+ years in sales & inventory management. Ex-Google. Founder @ Wishook. IIT Kanpur. Ph.D from MIT.
Brand & Marketing expert: 6+ years in Hindustan Unilever. Alum of SRCC and IIM Kozhikode.
Finance expert: CFA. 10+ years in portfolio management with AUM of 5 Cr.. Founder @ IndiAb Capital.
Case study expert: 4+ years in Banking & Finance. ISB CO’16
Highlights and Takeaway
Build volumes by leveraging existing markets, understanding end product use cases to identify cross-sell/up-sell opportunities, and being on online B2B marketplaces.
Brand building through tie-ups with bigger brands, participation in trade shows & exhibitions, experience centres near export hubs, and high-quality online & physical catalogues.
Horizontal expansion by venturing into under-supplied domestic markets, testing international markets, and expanding the product line.