From Idea to Prototype – In Just 90 Days
- Thinking Spree
- Jun 23
- 2 min read
It was an exciting idea — one that drew a lot of attention from friends and family. Ah, those early glamorous days of a founder’s journey! That’s when we met the passionate team behind this bold venture. They wanted to leverage tech for deeper data intelligence in the D2C space — and they were brimming with energy.
When we first met, they had already shortlisted 2–3 product directions, packed with feature ideas and unfiltered excitement. And as we plugged in, the real speed began. Because from here on, every single day starts to count.
Stage: Idea
Duration: 3 Months
Focus: Market Intelligence SaaS for Consumer Brands
Month 1: Customer Obsession Mode On
We immediately focused on the most critical question: Who exactly are we building for?
In B2B, that question isn’t simple. In an organization of 1000 people, who’s the decision-maker? Who's going to pay for it? Whose job will this product make easier?
Speculation is nice — but we work only with real, validated insight. So we rolled up our sleeves, wore our curious hats, and spoke to dozens of people until we found our “folks” — someone who clearly resonated with the solution.
P.S. — Just one month in, and five FMCG brands had already shared deep insights and committed to participating in the pilot.
Month 2: Prioritization is the Real Product Battle
With all those insights came the next big founder dilemma: There are too many problems to solve — which one do we prioritize first?
While Month 1 had helped us define a crisp vision, reality came flooding in with complexity, edge cases, and contradictions.
But that’s part of the process.
We narrowed it down relentlessly — till we landed on the first feature that:
Had a clear need in the market
Could be built quickly
Had a use case someone would pay for
With that in place, we took inspiration from similar solutions out there — and decided to go one level smarter.
Month 3: Prototype, Test, and a Paid Validation
The founders designed and built the first version of the solution. P.S. — It turned out smarter than any of us anticipated.
It was still just a prototype — but it had that spark. So we thought: why not have some fun with price testing too?
We shared it with the 5 FMCG brands — offering a pro bono test for one core problem statement. Once they saw value, we pitched a paid extension: ₹5K for the next layer.
Voila — 2 out of 5 said yes.
From a scribbled idea to a working prototype that generated ₹20,000 in revenue — all in just 90 days.
PS> they also bagged a 20 lacs grant!
That’s not just validation. That’s momentum.
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