The Problem
The client owned 6 co-working spaces in a metropolitan city with bigger players who had deeper pockets. He wanted ideas on how to improve his brand’s visibility and in turn, market share, on a limited budget.
Our Approach:
Thinking Spree held 2-3 pre-sessions to understand the current competitive presence and strategies that the client had already conducted both online and offline.
The Panel:
We put together a panel of experts with the right mix of industry background and expertise to tackle this problem.
Budget Allocation and Pricing Expert: 18+ years of experience, Head Consultant People Combine
Community Building Expert: 2+ years as Startup Incubation Manager & Startup Weekend Facilitator
Branding & Product expert: 6+ years of experience. Ex-Paytm and ISB
Digital Marketing Expert: 5+ years of experience. Ex-Infosys and ISB
Strategy & Community Ops expert: 5+ years with Facebook Dublin
Highlights and Takeaway:
A 360-degree analysis of his current marketing strategy and recommendations on which ones to scale and drop.
Several new online & offline marketing ideas to reach the target audience.
Suggestions for directing his marketing budget towards the most productive platforms/channels.
Recommendations for the right tech products to improve digital ad performance at optimal costs.